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Dear Dueto...

Updated: Nov 22, 2023


This week we had a question from a small online retailer feeling overwhelmed at the prospect of Black Friday!


And we agree, the holiday season can be overwhelming for everyone, whether you are the business or the customer. It is a critical time, so planning ahead and positioning your business effectively is a smart move, and we’re here to help you navigate this process.


In most cases it is advantageous for online businesses. Consumers are actively searching for discounts and deals, so this is a key time to drive sales and reach new customers. However, its essential to carefully plan this to make the most of the opportunity.


Here is Dueto’s 3 step programme to deliver a successful Black Friday


1. Plan your discounts – rather than just slashing prices, consider bundles offers, or an additional free gift or service when you purchase a full price product.

2. Create a marketing strategy – this should include email marketing, social media campaigns and content creation to promote your offer. You want to start creating anticipation and excitement in advance.

3. Use social media – utilise all social media channels to tease deals and engage with your audience. Teaser content and countdown posts work well for this.


Remember the key to Black Friday success is to offer genuine value for your customers, this builds loyalty and trust with your audience.


If you have any specific questions or would like further assistance with any of these steps, please reach out to us. We’d be happy to provide a more tailored guide for your business.


Wishing everyone a successful Black Friday!

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